Cosmetic World

MAR23 2012

Cosmetic World is a subscription-based, biweekly trade publication based in New York City, providing coverage of the latest beauty industry news and events.

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CosCosmetetic c MARCH 23, 2012 BULLETIN FATHERS HONOR SONS AT ANNUAL FIT GALA www.cosmeticworld.com Over 500 guests from the cosmetic and publishing industries gathered at the March of Dimes 37th annual Beauty The Estée Lauder Companies' Leonard Lauder and William Lauder with William Dillard III and William Dillard II of Dillard's. On March 15, the Fashion Institute of Technology (FIT) honored William Lauder, executive chairman of The Estée Lauder Companies, and -Continued on Page 70 COSMOPOLITAN HOSTS FUN FEARLESS AWARDS Ball on March 13 in New York City to honor Mindy Grossman, CEO of HSN, and Gina Sanders, president and CEO of Fairchild Fashion Media. Host Deborah Norville welcomed the "beautiful crowd" to one of the beauty industry's "most anticipated events of the year" founded by Beauty Fashion's John Ledes in 1975. The event has raised more than $34 million over the last 37 years to benefit the March of Dimes, a nonprofit organization CEW PRODUCT DEMO HIGHLIGHTS BEAUTY'S BEST Worldld ® Vol. XLVIII / No. 6 BEAUTY BALL RAISES $1.13 MILLION FOR MARCH OF DIMES HSN's Mindy Grossman with Gina Sanders of Fairchild Fashion Media. working to improve the health of babies by preventing birth defects, premature birth and infant mortality. -Continued on Page 66 SALLY HANSEN MAKES HISTORY WITH SALON EFFECTS CoverGirl's Bruce Katsman (2nd r.) with his wife Suzanne (l.) and daughter Haley, honoree Jesse Williams (c.) and Cosmopolitan's Donna Kalajian Lagani. This year marks the 15th anni- versary of Cosmopolitan's Fun Fearless Awards, which honor select men and women for their -Continued on Page 75 LUXE PACK NEW YORK Luxe Pack New York, the luxury packaging trade exhibition, will take place on May 16 and 17 from 9:00 am to 6:00 pm at -Continued on Page 75 COSMETICS IN COLOMBIA The Colombian Tourist Board has a television commercial that begins, "It is dan- gerous going to -Continued on Page 74 CEW's Carlotta Jacobson and Chrysallis' Jill Scalamandre with Agnes Chapski of Allure. Cosmetic Executive Women (CEW) hosted over 2,000 guests at their 18th annual Beauty Awards Product Demonstration at the Metropolitan Pavilion and Altman Building in New York City on March 7. "This year's event is the biggest we've ever had, with the most people, and the most products," said Carlotta Jacobson, president of CEW. "It's like the biggest beauty counter you could ever see." Over 300 top beauty brands show- cased more than 625 innovative products, hoping to be named one of the 140 finalists chosen across 29 categories. CEW partners with the NPD Group to -Continued on Page 72 As the biggest launch in the history of Sally Hansen nail color, Salon Effects Real Nail Polish Strips have taken the nail category by storm. Now sold in over 40 countries across the globe, the hit launch has been called "the innovation that revolutionized nail color," and the brand contin- ues to develop new shades each season to enter- tain their trendy and sophisticated consumers. "The big differ- ence in Salon Effects is that they are real nail polish strips, not a sticker," said Annette DeVita, vice president of U.S. marketing for Sally Hansen. "They have gained great consumer satisfaction because they wear for up to 10 days, they are easy to apply, have no dry time, and they -Continued on Page 73 Tie-Dye For from the spring collection. Cosmetic World, founded in 1966, is published by The Ledes Group Inc. Neither Cosmetic World News of the U.K. nor Cosmetique News of France has any affiliation with our premier international newsweekly. ©2012 Cosmetic World, a division of The Ledes Group. No reproduction of material herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws. 65 Photo by Cutty McGill

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